The growing set of PracticeHwy customers has become a good resource for product feedback. A steady stream of user-suggested enhancements has resulted from using eIVF in “real life” clinical scenarios. As many of these suggestions do not require significant planning and/or development time, a list of enhancement requests is being prioritized for completion as part of every release. Our commitment to responding to the requests of current customer has enhanced the goodwill from the customers and has made the product more usable for new customers.

Responsiveness to current customer requests is an area that has offered an opportunity to create a competitive advantage. Our competitors have been criticized for inflexibility in evolving their products to meet customers’ needs. Most have had uneven records of customer responsiveness. 

In the longer term, PracticeHwy’s product line will continue to evolve to meet the needs of clinics. PracticeHwy’s product line will continue to respond to the planning, decision support, and reporting needs of healthcare practices.  And, as the demands of managed care become clear, PracticeHwy will continue to respond with new product features.